A phishing campaign targets bloggers and website owners with emails pretending to be from their hosting provider who wants to upgrade their domain to use secure DNS (DNSSEC) The email scam is highly targeted and impersonates the specific hosting company used by a website. These phishing emails state that the website’s DNS provider will be upgrading their DNS to secure DNS, but need them to click on a link to activate this enhanced security feature. Once the malicious links in the email are clicked, a surprisingly believable Update Assistant page is generated on the fly.
Source: https://www.bleepingcomputer.com/news/security/clever-phishing-scam-targets-websites-with-free-dnssec-offer/