Americans say companies do a worse job than the government when it comes to protecting data collected on their behalf. The attitude is magnifying distrust of data-driven products and services that promise money savings and health benefits such as activity trackers. Eighty-one percent of survey respondents said the data risks associated with sharing data with companies aren t worth the rewards. A majority of Americans reported concerns over the way their data is being used by companies (79 percent) versus the government (64 percent)
Source: https://threatpost.com/americans-concerned-confused-over-privacy-survey-reveals/150383/