A dump from leaked files shows the awful strategy of Avid Life Media, Ashley Madison’s parent company, to launch an app called “What’s your wife worth” The app allows men to Rate each other’s Wives. It was discovered in a June 2013 email exchange between Noel Biderman, ALM’s chief executive and Brian Offenheim, the company’s vice president of creative and design, which said: “I am not sure we should be asking for real names rather usernames”
Source: https://thehackernews.com/2015/08/ashley-madison-whats-your-wife-worth-app.html