Survey: 82% wish they knew what specific data companies have collected about them. 82% also have concerns that their online data may not be secure. Just one third trust ‘Big Tech’ more with their data compared to smaller, independent or local companies. People are overwhelmingly supportive of having more control over who sees their personal data. Three-quarters of Americans believe other operating systems should block advertisers from tracking your activity and preferences across different applications if the advertisers do not get the user’s permission to do so.
Source: https://www.helpnetsecurity.com/2021/06/10/data-security-concern/