Study: 67% of all companies plan to adopt at least one new cloud technology by 2023. Study: ITDMs and BDMs relate differently to cloud technology adoption trends. Decision makers are gatekeepers that determine technology needs on the front end, evaluate and compare solutions, and advise on purchase decisions before handing it off to BDMs for final approval. Research: 64% of ITDM prefer to do the majority of their tech purchase research online without speaking to a salesperson. BDMs are more willing to speak to a human: 59% would provide their name, email, and phone number to view interesting, gated content.
Source: https://www.helpnetsecurity.com/2021/07/02/cloud-technology-adoption/