A new global study by Cisco AppDynamics examined the digital behaviors of more than 13,000 global consumers. The research shows that people are using 30 percent more applications today than they did before the pandemic. Consumers now have a zero-tolerance policy for poor application experience and automatically place blame on the application and brand, no matter where a performance issue stems from. 72 percent of people believe it’s the responsibility of the brand to ensure that digital services work perfectly, and more than half say brands have one shot to deliver positive digital experiences before switching to another provider.
Source: https://www.helpnetsecurity.com/2021/07/27/consumers-digital-services/