InMobi announced the launch of UnifID, an offering designed to simplify and streamline identity resolution for mobile app publishers and developers. UnifiD works as a stand-alone solution or in combination with other alternatives that have entered the marketplace. It is designed to help app publishers make their advertising inventory more addressable and thus more valuable to advertisers. The new solution provides publishers with: Seamless integration, end-to-end management and holistic lifecycle management. It safely collects first-party data, retrieves and transfers the corresponding identifiers to demand partners.
Source: https://www.helpnetsecurity.com/2021/04/26/inmobi-unifid/