There is a growing trend in storage lately, the concept of a manufacturer tapping another developer to help them compete in the market. NAS suppliers like BlueArc Isilon and HP are partnering with Ocarina Networks and others to be able to deliver deduplication capabilities to their storage systems. These smaller suppliers can specialize on what they do best and not waste a lot of development cycles on adding a feature that is already available somewhere else. These vendors can deliver value right out of the box just by having the relationship.”]
Source: https://www.darkreading.com/database-security/dedupe-team-up