Black-hat search engine optimization (SEO) dominates the ecosystem of methods used to manipulate the tech giant’s search logic. Well-motivated, technically adept cybercriminals with plenty of time and the right tools on their hands can cheat these systems at will. Google algorithms are becoming more sophisticated over time, it is getting harder for scammers to pull off this old-school trick. In July, security analysts unearthed a black-hat SEO campaign hinging on a clever trick to poison Google search results with links to porn sites.”]
Source: https://www.darkreading.com/cloud/new-google-search-hacks-push-viruses-porn