A partnership between IT security and marketing could offer many benefits to each group. CISOs grapple with a number of challenges that CMOs could help them with, including insecure marketing technology and communication processes, breach response communication, and inadequate budget for preserving brand value. Here are some proof points to show why a partnership between this pair of executives can benefit both parties, as well as their companies, according to the authors of the book, “Cybersecurity Partnerships,” and “CISOs and CMO partnerships””]
Source: https://www.darkreading.com/careers-and-people/why-cisos-should-make-friends-with-their-cmos