The fastest way to become a repeat victim of a cyberattack is to pay ransom the first time. Cyber criminals need to cultivate the impression that a ransom payment will end the attack. If victims have the means to beat the hack, they wouldn’t have paid. When facing ransom attack, victims must weigh the cost of paying the fee against cost of downtime or a loss of money. Paying ransoms fuels criminal networks, which use their proceeds to develop more sophisticated attacks, research shows.”]
Source: https://www.darkreading.com/application-security/want-to-be-a-ransomware-victim-pay-up/a/d-id/735153