Researchers: Users willing to pay more to buy from sites that promise to do a good job of protecting their privacy. Carnegie Mellon University study: Users would pay more for the sites that do the best job protecting that privacy. Users paid about 60 cents more than the lowest price in order to get the privacy assurances on two $15 purchases. Privacy Finder harvests data from a Website’s privacy policies and matches it to a user’s preferences. More than 20 percent of e-commerce sites are now using P3P, a technical standard for creating machine-readable privacy policies.”]
Source: https://www.darkreading.com/analytics/privacy-premium-doesn-t-faze-buyers