Insurers have a great opportunity here to become trusted guardians of customer data, while offering valuable services. The challenge lies in having the right data at the right time for the right customer. Insurers will no longer miss an opportunity with customers with data capture opportunities. Insurance sectors current inability to incentivise customers sufficiently to take it on. Insurance companies are looking to protect good customers whether it prevents theft or preventing car theft or car theft, or even saving them money. Insurance firms can use data to identify and understand good customers, not just the bad.”]