Financial Institution Marketing to Today’s Biggest Populace: Generation Y. Generation Y consists of people born between 1983 and 1997. Ease of use and efficiency are paramount to this generation of high-speed, multi-tasking individuals. Embrace “Web 2.0″, social media websites such as MySpace.com and cell phones and text and instant messaging. Dedicate marketing campaigns to utilize emerging media outlets. Get creative, tell the truth and get the point. The challenge is to meet them on their own playing ground.”]
Source: https://www.cuinfosecurity.com/blogs/customer-innovation-art-reaching-generation-y-p-23