A culture of quickly paying ransoms has made Australian businesses high-profile targets for further attacks, security experts have warned. Ransomware extortionists are generally keeping their word to unlock files after payment. Companies may find that the payment of such people goes directly against the established corporate brand ethos. The importance of trust and ethical conduct has been underscored by recent arguments that businesses need to view security as a way of building and maintaining trust with their customers; compromising this trust can lead to significant consequences.”]