Marvel Comics went bankrupt in the winter of 1996, mainly due to speculators crashing the industry and trying to make money off of collectibles. The industry has come from nothing to be a multi-billion-dollar behemoth that employs millions and influences decisions of CEOs and boards. Their impact on modern entertainment is only underscored by the popularity and cinematic impact of the MCU, which combined at this point have made over $20 billion at the box office worldwide. Their recent acquisition of Fox Studios and the movie rights to a plethora of other Marvel characters gives them a future slate of new characters to use.”]
Source: https://www.csoonline.com/article/3394396/nuff-said.html