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Branding infosec: Why security should consider its own internal advertising campaign

Security is often focusing on the negative aspects of things on what could happen, the fear, uncertainty and doubt. If you want coworkers to support security, the first thing Nick Hilderman suggests is a positive attitude. Finning International, a Canada-based distributor of Caterpillar equipment, is two years into an infosec advertising campaign. It’s an internal push to help Finnings non-tech employees understand how important cybersecurity is. Instead of focusing on phishing, consistently congratulate the 75 percent who didnt.”]

Source: https://www.csoonline.com/article/3269467/branding-infosec-why-security-should-consider-its-own-internal-advertising-campaign.html

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