Customers care deeply about the security and privacy of their personal data and organizations who fail to protect this sensitive data will lose customers, revenue and may even face regulatory fines. Customer Identity and Access Management (CIAM) solutions strike that balance of protecting customer information while enhancing the customer experience, without sacrificing one for the other. CIAM allows organizations to securely capture and manage customer identity profile data while also controlling customer access to applications and services. With CIAM, customs can use a single sign-on from one application to another, reducing user frustration.”]