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Privacy groups target kids advertising disguised as YouTube content

Marketing companies are targeting children on YouTube with advertising disguised as other content, privacy groups say. The FTC should set rules against influencer advertising targeting kids online, they say. Disney’s Maker Studios and DreamWorks’ AwesomenessTV use popular “influencers” on YouTube to pitch products aimed at children worldwide. YouTube and corporate parent Google reap the benefits through advertising sold alongside the videos, the groups said. The videos are viewed worldwide, the videos are seen worldwide, they said.”]

Source: https://www.csoonline.com/article/3133987/privacy-groups-target-kids-advertising-disguised-as-youtube-content.html

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