Ransomware is the Walmart of cybercrime, says security expert Stu Sjouwerman. Organizations that aren’t fully prepared for a ransomware attack really have no incentive not to pay. Even organizations that have prepared for this kind of scenario often find that their file restore functions don’t work. Cybercriminals behind these attacks are concerned with maximizing the likelihood of their victims paying the ransom. But the key is to make sure they pay up, and keeping the price within a reasonable range will increase the chances that more victims will pay.”]
Source: https://www.csoonline.com/article/2896999/ransomware-pay-it-or-fight-it.html