The Direct Marketing Association is the industry group that speaks for companies like Epsilon. Email marketers are required to abide by information security guidelines, the DMA says. The DMA hasn’t been willing to answer questions on this, but they did send me a copy of their ethics guidelines. Maybe the industry is sticking its head in the sand and hoping the whole problem will blow over, he says. It’s disturbing that in an industry under siege there seems to be no useful guidance for companies that really do want to improve their security.”]