As many as 1.1 million payment cards were compromised in the Neiman Marcus breach, the breach was described as a “complex” breach. Does a premium brand face more harm, or the potential for a greater impact, than Target (or others)? Elasticity is an economic measurement of how one variable, like income, pricing, supply, and demand impacts others. It’s too soon to tell how the latest data breaches will impact consumers or the companies themselves. Risk isnt one-size-fits-all; perhaps the harm and other impacts from breaches are not all the same either.”]