Douglas B. Robison, Florida Blue, a 2014 CSO40 award recipient, shares his thoughts on personal and corporate security. Robison: “I said Know campaign to educate employees on personal information security and then bridge that information to enterprise information security. Adult learners seek relevancy. In order to make information security relevant, we needed to apply the WIFM principle, i.e, Whats In It For Me? Robison says.”]
Source: https://www.csoonline.com/article/2135615/florida-blue-takes-security-awareness-personally.html