RSA security conference is next month and the PR machine is already carpet bombing us with pitches. Security journalists get hundreds of pitches a day that go straight into the trash. Don’t come at me with self-evident statements. Launch right in with WHAT’S NEW and you’ll stand a better chance at getting my attention. –Keep your FUD to yourself. Don’t ask me to do vendor briefings for simple product releases. If someone just released version 217.5 of their main product, you’re knocking on the wrong door.”]
Source: https://www.csoonline.com/article/2135025/pr-folks–read-this-before-making-rsa-pitches.html