The RSA Conference is arguably the largest security gathering in the U.S. Each year, hundreds of vendors head to the RSA Conference in San Francisco, California. For many of those vendors, the show is a requirement, but there’s a steep cost involved. For smaller companies, it’s an industry powerhouse when it comes to sales and marketing. The going rate for space on the expo floor was $82.50 per sq. foot, and the conference earned $5,460,000 USD in 2014.”]
Source: https://www.csoonline.com/article/2134429/the-cost-of-doing-business-at-the-rsa-conference.html