Interviews are won or lost in a matter of minutes based on whether a job candidate is listening and answering the interviewer’s questions or whether they bring their own agenda to an interview. Research a company beforehand allows both you and the potential employer to avoid investing time in an incompatible pairing – for example, if a company frowns on multiple piercings or visible tattoos but that is your chosen style. Research corporate and risk culture before going in and avoid interviewing with companies where you won’t appreciate the corporate culture.”]
Source: https://www.csoonline.com/article/2132872/15-tips-for-landing—and-acing—a-job-interview.html