European Commission cookie law guidelines reignited controversy about privacy compliance in Europe and prompted furious debates in the trade press, quality press and tabloids. This article concentrates on examining the stances which have been taken and, more importantly, what an enterprise needs to be doing as it turns from merely talking shop to setting and implementing concrete policies on privacy. Key changes in the reform include: A single set of rules on data protection, valid across the EU. A ‘right to be forgotten’ will help people better manage data protection risks online.”]