O2 owner Telefnica to start selling mobile customer data to third parties. Privacy campaigners will be up in arms over the move. Data will help retailers tailor local offerings for existing stores and determine the best locations and formats for new stores. Big data is one of the key building blocks of the digital economy, says Telefranica Digital chief Stephen Shurrock. The first product to launch will be “Smart Steps”, which will use fully anonymised and aggregated mobile network data to measure the number of people visiting a location at any time.”]
Source: https://www.csoonline.com/article/2132386/o2-mobile-customer-data-to-be-sold-to-third-parties.html