The Commercial Privacy Bill of Rights Act of 2011 would force companies to let users opt out of data collection when used for behavioral ads or transfer to third parties. The bill would forbid companies from collecting data that isn’t necessary to deliver or improve a service. Consumer groups that take a hard line on user privacy don’t think the Kerry-McCain bill goes far enough. The FTC and state attorneys general would be the only entities that could take action against a company for privacy violations. Individual states, the consumer groups note, are prohibited from making stronger laws.”]
Source: https://www.csoonline.com/article/2127963/kerry-mccain-privacy-bill–what-you-need-to-know.html