Cookies act as tracking files for user search preferences, such as keywords, primary language, number of results per page, and options to filter out sexually explicit websites. Cookies, installed on users computers, are currently subject to a blanket expiry date of 2038. Googles announcement isnt terribly significant, according to Michael McDerment, CEO of Toronto-based Freshbooks, an online invoicing and time-tracking service. There should be an industry standard that’s compliant with the law to guide data-retention time frames, said David Fewer.”]
Source: https://www.csoonline.com/article/2121762/canadian-isvs-digest-google-rsquo-s-cookie-policy.html