If you want to make a good impression, you’ve gotta muscle in with some numbers. Good numbers are all about business context, says David Saenz, vice president of worldwide security at Levi Strauss & Co. Do not ignore where you started, establish a baseline first. Find the right metrics within your reams of data and get creative with your numbers. Don’t get too creative with the numbers you begin, or you’ll gain a rep as a FUD-meister or FUD.”]
Source: https://www.csoonline.com/article/2117554/build-business-cases-like-steel-pistons-.html