The C-team is no longer just the CEO and COO, it extends to the CFO, CMO and CSO, as they are an integral part of the equation. CIOs must focus on ways to optimize the entire business – creating efficiencies and effectiveness through their leadership and direction. The CIO must be flexible and adapt to all business conditions, both positive and negative, and be prepared to act. The bottom line drives the business, but it should also be viewed as any value equivalent.”]