Fewer than 2 percent of G2000 firms employ a well-defined value management set of processes. As more ITOs become “businesses within the business,” they will establish branding programs, public relations campaigns, business relationship manager roles, and detailed customer care strategies. Marketing will mature as an IT discipline through 2009, marketing will mature to 40 percent by late 2008. CIOs should be familiar with the current relationship levels (none, basic, preferred, and strategic), their definitions, and their causes.”]
Source: https://www.csoonline.com/article/2116204/value-performance–achieving-consistent-communication.html