Spending on customer relationship management (CRM) has not reached the heights many predicted, particularly in the past year. Organizations around the world continue to plan heavy investments in the technology and its implementation. Yet industry wisdom has it that up to 70% of CRM implementations fail to produce the desired business results. In todays tough times, when executives and their organizations are increasingly accountable to more and more parties for the results of their actions, how can they ensure that their investments in CRM produce measurable and concrete results?”]
Source: https://www.csoonline.com/article/2112996/betting-on-crm–how-to-achieve-best-odds.html