Consumers are increasingly leery of big companies capitalizing on their private data for marketing or advertising. Nearly half of customers feel disarmed, or powerless, with regards to these practices. Two in three consumers said they are willing to dump apps that collect information unrelated to the apps function, unless, perhaps, they receive real value. 19 percent of participants believe the practice of collecting personal data and selling it to marketers is a global epidemic that needs a cure, study says.”]