People simply don’t trust the Web, fearing that their transactions might not be safe. Increased trust in the safety of online dealings has numerous benefits, of which increased revenue and profitability is the most important. There are real challenges – and significant opportunities – for e-tailers like you to deliver the same level of trust and personalization over the Internet as offered by real shops. This guide will explain the critical role of authentication in online security as well as the business benefits which flow from creating trust on the Internet.”]
Source: https://www.bankinfosecurity.com/whitepapers/value-authentication-w-60