Product emails have outsized impact on key outcomes like conversion and retention. SparkPost created this guide to email notifications and other app-generated email messages. It provides the foundation teams building fast-growing services need to make the most of email in their products. Key use cases for the emails users want to receive – and how they can be used to increase conversions, generate engagement and reinforce trust and confidence in your app. The right way to implement emails for your app, as well as the technical challenges and risks you’ll want to avoid.”]