61% of businesses say competitive intelligence has made a direct impact on revenue. That figure is a 17% increase over last year’s figure of 52%, a Crayon report reveals. The need for competitive intelligence is at an all-time high, according to the report. The role of technology in the competitive intelligence process is growing, with 62% of respondents anticipating increased use of paid competitive intelligence solutions in 2021. The report also found that businesses continue to encounter roadblocks: 44% say it’s a struggle to gather intel in a timely manner.
Source: https://www.helpnetsecurity.com/2021/03/25/competitive-intelligence-impact-revenue/