Misinformation campaigns thrive on inequality of knowledge, which bad actors use to drive a wedge between communities. Misinformation on availability could look like a run on the bank, or rumors about vaccine shortages. Fake vaccine scams will turn out to be both financially lucrative and an easy way to harm a nation’s ability to achieve herd immunity. By ensuring accurate, consistent information takes precedence over sensationalist rumors, we can go a long way toward preventing misinformation, authors say. Re-establishing trusted sources of trusted sources, harnessing trusted power and avoiding fanning flames of influence are challenges we need to tackle.”]