The average consolidated total cost of a data breach estimated to be $3.8 million. With 2.5 quintillion bytes of data created every day, now is the time to understand sensitive data and establish business-driven security policies. Masking sensitive information in applications, databases, reports, analytics and documents facilitates information sharing and analytics without compromising data privacy. A focus on discovery, monitoring and auditing and data masking are the foundation of a successful data security strategy. The value of semantic masking is to retain the utility (usefulness) of the data while also adhering to compliance/regulation requirements.”]
Source: https://securityintelligence.com/3-big-data-security-tips-you-need-to-know/