The value of Bitcoin has risen from less than $1,000 to over $6,000 last year. Japan has already granted cryptocurrencies legal status as a means of payment in April. The rise of personalised, adaptive shopping experiences is no longer enough to gain and retain consumers. Amazons launch of its AR View in November 2017 will kick the rest of the industry into action in 2018. The AR market was valued at $2.39 billion in 2016, and is expected to reach $61.39billion by 2023.”]